ACADEMICPRODUCTION OF THE COLLEGE TEACHERS AND ITS RELATIONSHIP WITH THE COMMUNICATIVE COMPETENCE

Abstract

The educational transformation into a competency model sets new roles at the University, states that the university academics performs: teaching, management, mentoring and research, this research establishes the theme of integration of communicative competence, its fields and domains for the generation of product placement in various media circuits, creating new states of consciousness in order to be inserted in educational innovation and renovation. Categorization of academic production, the quality criteria required for the generation of knowledge and media coverage required in the XXI century is established.